Sacramento Real Estate Market Statistics & Pricing Trends

Here are some great Sacramento real estate market statistics via Lyon Trendgraphix. I know the data is a couple of months behind but still very interesting:

Sacramento County Homes For Sale, Pending and Sold

All Sacramento Homes:


Sacramento Homes: Under $200,000:


Sacramento Homes: $200,000 to $299,000


Sacramento Homes: $300,000 to $399,000


Sacramento Homes: $400,000 to $499,000


Sacramento Homes: $500,000 to $749,000


Sacramento Homes: $749,000 and Above

Days on Market, Median Price and Price Per SF

Sacramento County Average Days On Market (DOM) and Median Price:


Sacramento County Average Price Per Square Foot:


You can see more details and other nearby counties of Yolo, El Dorado and Placer on Lyon Pricing Trends page.

Feel free share any conclusions or comments on the developing trends.

Visiting Her REO's (Bank Owned Homes), Angel Lynn Field Video

Here is some lightly edited footage from last week ride-along with Angel Lynn workin' the Sacramento Real Estate Field!

Watch and learn from our favorite foreclosure specialist real estate agent as she visits her 2 REOs (Bank Owned Homes) in Elk Grove, a Sacramento's suburb.

First we see Angel visit her brand new REO listing on Sea Cliff Way and learn many interesting details about working with bank-owned homes: initial inspection, putting on a lock box, changing locks and taking pictures for the BPO (Broker Price Opinion, like a mini-appraisal).

Then she visits her other bank-owned home on Splendid Way to change the sign from "Coming Soon" to "Pending". It came and went - with over 13 offers in one week! Find out why it went so fast.



Highlights: The funny locksmith guy from Israel who says he can open a bank safe and Angel pointing out interesting details about managing bank-owned homes (She even drops some tips about how she got into the REO business!)

Update: Video Fixed! It was freezing around 7 minutes before. Enjoy!

Angela's Birthday at Tower Cafe

Today was not just any Friday. Oh no.

It was the Birthday celebration of our Sweet Short Sale Negotiator, Tireless Transaction Coordinator, Angel's Most Devoted Assistant,

... Angela O'Neil!



What better place than the famous Tower Cafe on 16th and Broadway!? One of Angela's most favorite places in all of Sacramento.



Lunch we enjoyed. So good!



If you've never been... missiinngg ooouttt!



Mmmm...

Happy Birthday Angela!

What would we do without you?

Short Sales, REOs, Listings & Escrow Update... The Angel Lynn Deal Board!

We recently started using CRM software (called Highrise) to keep track of our deals, tasks and clients. Our productivity and communication has increased substantially. Technology is great but Angel still loves some of her tried-and-true low-tech systems:

Introducing... The Angel Lynn Deal Board™:



BAM!

This amazing whiteboard is constantly updated to show our deal pipeline at a glance. The short sales in negotiation are at the bottom. Any pending deals in escrow are on top with closing dates, agent responsible, etc.

Here is a quick update on all our deals.

Available: (An Offer Anybody?)

Regular Listings:
2220 E Street, Sacramento, CA 95816
225 Majestic Road, Sacramento, CA 95838

Short Sales:
1294 Berggren Way, Sacramento, CA 95815
200 Trophy Court, West Sacramento, CA 95608
2451 27th Ave, Sacramento, CA 95822
3608 Silverwood Rd, West Sacramento, 95691
3800 Bigler Way, Sacramento, CA 95817
636 Watercolor Ln, West Sacramento, CA 95605

REOs (Bank Owned):
7409 Windjammer Way, Citrus Heights, CA 95621
9645 Sea Cliff Way, Elk Grove, CA 95758

Pending / In Escrow:

Short Sales: In Negotiation or Waiting For Bank Approval
1009 Dolores Way, Sacramento, CA 95816
1110 Kay Cir, Turlock, CA 95382
1501 Secret Ravine Parkway #1927, Roseville, CA 95661
2387 Snowberry Cir, West Sacramento CA 95691
3083 Garden Hwy, Sacramento, CA 95833
311 James Avenue, Red Bluff, CA 96080
7768 Stabler Court, Sacramento, CA 95828
8450 Sunrise Woods, Sacramento, CA 95828
9875 Tarzo Way, Elk Grove, CA 95757

Short Sales: Approved, In Escrow (Yay!!)
1035 Fountain Drive, West Sacramento, CA 95605
1114 Kay Circle, Turlock, CA 95382
201 Woodhaven Drive, West Sacramento, CA 95605
4233 Worthington Drive, North Highlands, CA 95660
5500 Big Creek Way, Elk Grove, CA 95758

REOs (Bank Owned) In Escrow:
7615 Splendid Way, Elk Grove, CA 95758

Regular Listings in Escrow:
[None at the moment]

Purchases in Escrow:
2838 Clicker Ct, West Sacramento, CA 95691

First Look at 9645 Sea Cliff Way REO: Angel Lynn's 2nd Bank-Owned Listing!

Here are the pictures from yesterday's trip to our 2nd REO on Sea Cliff - "Cash for Keys", changing locks, checking for damage, taking lots of photos (and video), etc.

Helped Angel submit the BPO this morning electronically (BPO = Broker Price Opinion, like a mini appraisal). We've been working on that thing since late last night. Gotta respond to banks quickly to keep getting more REO listings. (REO = Real Estate Owned, means the bank foreclosed on the home and now owns the asset and putting it up for sale with us.)

Note, many of those close-up pictures of things wrong with the property are there for the purposes of reporting to the bank (update: I moved those photos into their own set). We filled out all 31 picture slots on that BPO via RES.net. I think they will like the level of detail.

And there are a lot of good shots of Angel Lynn doing her real estate thing out in the field. Will be saving some of them for future use: marketing, etc.

Update: Here is a Google Map link: 9645 Sea Cliff Way, Elk Grove, 95758.

Brad The Buyer: "I Thought The (Sacramento) Market Was Down!" Got Tax Credits?

Brand new Angel Lynn video:



Brad is fighting multiple offers trying to buy a house in Sacramento in the sub 200K price range. Is the market heating back up or what?

Brad also tells us a little bit about the tax credits he is taking advantage of. Maybe the tax credit is the reason for the activity.

Anybody else experiencing this?

Open House on 1009 Dolores Way a Short Sale in East Sacramento

On Saturday I did my first open house for Angel Lynn - our charming little short sale listing on 1009 Dolores Way, Sacramento. It was a last minute thing so we didn't get a chance to promote it properly but it still worked out.

The home's nice location off J street (by Big Spoon, Bon Lair, shops, restaurants, etc) in the heart of East Sac is awesome for advertising an open house:



It was a nice hot Sacramento day. Summer is here! Putting out those signs you work up a little sweat. (It was pretty sweet to have that Ferrari ride by just as I snapped.)

Nobody came at first so I had a chance to start on taking some good pictures of the house, something I want to do on all our listings.

Then Angel stopped by for a little bit with kids. What a great day to take the convertible BMW out, fits the neighborhood:



She also brought over more flyers. The flyer box keeps getting empty on this listing. It's a great location! Angel proudly posing in front of her sign:



People did start coming by later for a while and I was there to engage in pleasant conversation. Mostly neighbors though, and maybe one or two lookie loos. But we like lookie loos, they help create an idea of demand and excitement. Do you want to be the only person at an open house?

We discussed some ideas for promoting and improving our open house experience, and also how I can maybe do these on a regular basis. I proposed we get a wireless internet card for my laptop so I can blog from location and stay productive.

There is no reason why I can't be working on marketing, blogging, and even broadcasting live from a different house every day. We would only be increasing the chances of a potential buyer stumbling in through the (open) door and putting in an offer. It's a great way to meet neighbors and potential clients.

Maybe we can think of ways to make the open houses fun and exciting. Angel Lynn's open houses should be the talk of the town!

I plan to sort and upload some nice photos of the house soon, but here is one of the front:

10 Days Unlimited for $10 at Zuda Yoga (or even FREE) - Help Us Win!

Zuda Yoga on 19th and O st in Sacramento is where Angel loves to go almost on a daily basis to stay on top of her real estate game.

They're still offering their famous 10 Days of UNLIMITED Yoga for $10 bucks!!

I don't have time right now to convince you of the benefits of yoga (about to run and do an open house of our 1009 Dolores Way listing. Stop by.)

I'll just say I've been curious about yoga for a long time but didn't know anybody that does it or a nice place to go. Angel introduced me to Zuda Yoga and I fell in LOVE with it from the very first time... have been going almost every day.

The BEST exercise ever!

So now (started May 1st actually) they're having a contest to commemorate their 2 years in business.



A WHOLE YEAR OF FREE YOGA!!??

We're all over it! Help us by spreading the word and take advantage of the 10 Day Unlimited Yoga deal and see what you may get out of it. It's just $10.

Even better..

Angel Will Pay For The 1st 10 People So that Your 10 Days are COMPLETELY F R E E !!

By the way... Today's session with Erika was tough and hot. Sweating like crazy. Lots of people show up on Saturdays - practicing in close proximity - fun. And it felt so GOOD at the end. Like you're high on life.

We have 22 days left.

So far only 7 referrals to be 1st. That's it? If we really leverage our network and creativity I'm sure we can win (and get Angel some positive publicity)!



There are our first 2 referrals. Hey even kids & teens love yoga! Will grow up very healthy.

NOTE: Be sure to put Angel Lynn down on your student signup form for who referred you. Call Angel now to be in the first 10 to get it ABSOLUTELY FREE. Letsdoit!

Angel Lynn Team Lunch at Ink Restaurant, Featured Business: All Seasons Day Spa (10% Off!)

To maintain team unity and morale Angel started a new tradition: weekly lunch meetings and optional half-day Fridays. I love this company!!

We will be exploring the numerous walk-to restaurants right here in midtown Sacramento and beyond. We will also be featuring Sacramento businesses, especially if we can receive a discount for Angel's clients and prospects.

Today we went to INK Eats and Drinks on 28th and N St, Sacramento.

coordinator:

Our waiter is a photographer...	INK from the street:

From Sacramento Ink Eats and Drinks about page:

...Contemporary American bistro-style menu... hip urban environment drenched in original tattoo art... Ink also has the sexiest drink list in town, with each drink served on the stem in an oversized martini glass... For Sunday brunch, Ink create your own Bloody Mary or have our "endless bubbles" champagne.... Ink stays open late - until 1:00 AM on wwk nights and until 4 AM Thursday through Saturday nights with a DJ spinning until 3 AM.

Good times!

Afterward we walked next door to All Seasons Day Spa at 1422 28th St for their client appreciation day - Angel's favorite place to get facials.

Angel Lynn with Penny Pellum, the owner of All Seasons Day Spa:

All Seasons Day Spa:

Raffle:

We mingled a bit, sipped on some mimosas and entered into a raffle to win $1,000 in beauty products.

Penny Pellum is offering 10% OFF for Angel's clients and prospects!

Just mention you heard about it on this blog and receive the discount within a week from now. Thank you Penny!

3 Short Sales Approved, Short Sale Approval Letter Example

Yesterday was a great day because we got 3 of our short sale deals approved. Yeah! Below is what a short sale approval letter looks like. It was listed by one of our lovely Angel Lynn agents Veronica Rodriguez. She is pretty happy because I think it's her first short sale approval:



Negotiating short sales can sometimes take months and months of follow-up and negotiation work... when we finally get the approval it's time for a small celebration.

It's not all over till the deal closes. But the toughest part (getting the bank to say YES) is out of the way. Now it's time to manage these transactions to a successful close in 30 days or less, depending on the type of loan the buyers are using.

Big thanks to our staff short sale negotiator Angela O'Neil who deals with the banks. Without her we wouldn't be the awesome short sale specialist team that we are.

Fine-Tuning Our Focus, Branding and Search Engine Optimization (SEO)

I suggested to Angel that we should modify the blog title to:

Angel Lynn: My #1 Sacramento Short Sale Realtor & Foreclosure Specialist (or something similar)

Reasons:

#1. Better Focus On The Goal

The title puts forth our goal: to become the #1 Sacramento Short Sale Realtor - so we can help as many over-leveraged homeowners as possible.

What you focus on you become. The Secret!

#2. Better Branding and Search Engine Optimization (SEO)

The title is one of the most important factors in search engine optimization.

The old title was "My Short Sale Angel of Sacramento" with the keywords "Short Sale" and "Sacramento". That was good for a start and matched the domain. But the domain and title don't necessarily have to match exactly... just be close enough to make sense.

The position of keywords matters too. If I'm an overleveraged borrower in Sacramento looking into doing a short sale I might search for something like "Sacramento Short Sale Realtor". The new title will put "Sacramento" at the beginning to give it more weight.

Adding "Foreclosure" and "Specialist" are good secondary keywords that combine with the others to create a number of desired combinations.

Putting "Angel Lynn" at the beginning almost goes without saying.

We want Angel's name on everything to build a POWERFUL brand. Consistent branding is important to make sure it sticks. Anytime you think Short Sales, Angel Lynn should come to the top of your mind.

YES!

Stats and Short Sale Keywords - We're On The Right Track

We're still getting going with this short sale blog the right way. There is always something to feel good about.

Even with the small amount of effort I've put into the blog over the last couple of months we're getting picked up by search engines more and more!

As you can see from the screen-shot above, the traffic is coming from Google, AngelLynn.com and Twitter account. Good stuff.

Here is a list of all the inbound keywords (search terms) from Google:

These are the actual phrases people typed in to the search engine and clicked-through to this blog. The number in parenthesis is how many times we've been found under that keyword from the start of the blog:

1. myshortsaleangel.com (9)
2. angela o'neil sacramento (2)
3. loan modification example (2)
4. 1501 secret ravine parkway (1)
5. 3617 2nd ave, sacramento (1)
6. angel lyn bigler way (1)
7. angel lynn sacramento (1)
8. does short sales mess up your credit (1)
9. escrow 28th i st sacramento angela (1)
10. how many points does a short sale affect my credit score (1)
11. how many points does a short sale fico (1)
12. how much does a deed in lieu cost sacramento (1)
13. lenders and unfair and addendum and house (1)
14. my loan modification business failed (1)
15. my short sale angel (1)
16. my-loan-angel.com (1)
17. negotiating short sales with chase (1)
18. sacramento door hanger (1)
19. sacramento low ball offer (1)
20. short sale commissions, california (1)
21. short sale negotiation +pay (1)
22. short sale negotiation chase (1)
23. short sale negotiation inspection (1)
24. short sale specialist attorney in roseville, ca (1)
25. short sale turlock ca (1)
26. what is a revised hud in short sales (1)

Pretty much all these keywords are real estate, short sale and mortgage related... just like we want!

We haven't had any conversions yet but it's a great start. This list is also a great way to see what people are asking for and if we're providing the right type of info.

Many of those keyphrases could become a whole blog posts. Blogging more on the right type of topics will attract even more traffic and eventually we will start converting. Yeah!

Obama's New Making Home Affordable .GOV Website

Obama's administration came out with a new website for home owners struggling to make mortgage payments and facing foreclosure:

MakingHomeAffordable.gov

From the about page:

The Obama Administration has introduced a comprehensive Financial Stability Plan to address the key problems at the heart of the current crisis and get our economy back on track. A critical piece of that effort is Making Home Affordable, a plan to stabilize our housing market and help up to 7 to 9 million Americans reduce their monthly mortgage payments to more affordable levels.

The Home Affordable Refinance Program gives up to 4 to 5 million homeowners with loans owned or guaranteed by Fannie Mae or Freddie Mac an opportunity to refinance into more affordable monthly payments. The Home Affordable Modification Program commits $75 billion to keep up to 3 to 4 million Americans in their homes by preventing avoidable foreclosures.

I like how they are taking the "self-assessment" approach and give you a way to see which program will work for your situation. There are basically two programs: Refinancing and Loan Modification.

Besides the questionnaires, there are many other resources: a couple of videos, links, and information on foreclosure prevention, foreclosure counseling agencies and contact information for major lenders.