Saturday, March 21, 2009

First Marketing Campaign: Door Hangers

Last weekend we put out some door hangers in Angel's neighborhood in West Sacramento.

This was our first creative idea in promoting the new brand of "My Short Sale Angel" and our services.

Overleveraged?

Dear Homeowners,

"CUT YOUR LOSSES"

Learn How To:

Lower Your Payments, Keep Your Credit and
Avoid Foreclosure by Modifying Your Loan...
Or Walk Away Safely Without Owing a Penny
by Negotiating a Short Sale... Even If
You're "Upside Down" Or Behind On Payments

MyShortSaleAngel.com

Watch a FREE Video:
Top 5 Mistakes To Avoid
When You're Overleveraged or Facing Foreclosure



We like the door hangers

We think the message is bold yet carries a personal touch -- handwritten notes and a detachable business card at the bottom.

The problems (AKA opportunities to improve :-)

1. The door hangers took way too long to make with all the hand-writing and manual attaching of business card with glue dots (the stuff they use to attach those promo credit cards you get in the mail)

2. We put out about 250 of these but did not get much of a response. No calls, no emails, and barely any traffic to the blog.

And it has been a week.

We will think about it some more and perhaps draw out some conclusions, lessons and future changes... and maybe blog about it

Update April 7th: We just received our first call off the door hangers and they're listing with us. Yeah!

Thursday, March 19, 2009

My Short Sale Angel's Office in midtown Sacramento

We just love our location here in midtown on 2830 I St, Sacramento!

Close to freeways, restaurants and other small businesses in the area.

Tomorrow we're going to walk somewhere nice for lunch and have our staff meeting!

Stay tuned as we're still getting going here with the blog.

Starting TODAY we will start bringing you daily blog posts about our short sale business as well as real estate and local news you may find interesting.

Comments welcome...

We're writing this blog for YOU, the overleveraged homeowner in the Sacramento area.

Feel free to leave us a comment and let us know what you want to see on the blog... so we can serve you better!

If you're a fellow real estate professional, we would love to hear from you too!

Angel and everybody on our team are going to be reading all the comments and responding frequently.

Wednesday, March 11, 2009

Top 5 Mistakes When Overleveraged or Facing Foreclosure (Our First Video!)




The 5 Mistakes Are:
  1. Stop Paying Without a Plan -- depending on the bank you can actually start a loan workout / modification or a short sale without stopping your payments! Other times you may need to stop paying to get their attention (or because you simply don't have money!) Angel will never tell you to stop making your payments without making sure you understand the consequences.

  2. File Bankruptcy As a Stall Tactic -- if done incorrectly this may backfire and be considered "abuse of process" especially if you do it more than once. Yes, there are some good reasons to seek bankruptcy protection. Be sure you are working with a reputable bankruptcy attorney (we have referrals). Usually Angel can get your foreclosure stopped or delayed without having to live with a big fat "BK" on your credit.

  3. Paying Up Front For Loan Modification -- there is a hot business in loan modifications right now. Watch out for the sharks who will promise to negotiate with the bank for thousands of dollars upfront only to take your money and run... or do a half-hearted job. It's not their house and credit on the line. Angel thinks you're much better off calling the bank yourself. It's not that hard. We may put together a simple How-To document on loan modifications at some point soon.

  4. Falling for "Stop Foreclosure" Scams in the Mail -- in California, after a couple of months of not making payments your bank will likely start the foreclosure process by filing a Notice of Default (NOD). This is a public notice and anybody can lookup your name and address and send you all types of offers... and scams! Be careful! As the saying goes, "If it's too good to be true [especially when asked for money upfront], it probably is!"

  5. Hiring an Agent Who Has Never Closed a Short Sale -- please don't just ask your buddy real estate agent do your short sale if they don't have a proven track record of successfully negotiating and closing these special types of transactions. Short sales are not easy and require specialized knowledge and experience. If you don't have a good short sale specialist, you know who to call!
I think this turned out to be a pretty nice first video with some valuable tips... what do you think?

The Goal: Help You Cut Your Losses (Loan Modification, Short Sale, etc)

We have been busy doing a lot of brainstorming, planning and a little bit of “house cleaning”.

Now we’re ready to get going! This is the first real post on this blog to introduce what we’re doing here and set the tone.

After many boom years in real estate came the storm.

Housing values crashed and most of us in Sacramento who bought homes since around 2002 are now overleveraged — our mortgages are higher than the value of the property — we’re “upside down” or “underwater” (depending on which image you like).

Over the last couple of years, Angel Lynn has become quite a short sale specialist - helping overleveraged borrowers like yourself cut your losses, salvage your credit and avoid foreclosure. She closed over 60 short sale transactions in 2008!

This blog was born to discuss ways to survive the real estate storm and cut your losses by 1) modifying your loan and staying in the house or 2) short selling your house and safely walking away owning nothing to the bank.

We’ll talk about not only short sales, but loan workouts/modifications, the foreclosure process, credit repair, real estate and local news, real estate tips and advice, real estate blogging and marketing, and whatever else comes to mind…

What is a Short Sale?

A short sale is when we negotiate with your bank to allow a sale for less than your mortgage balance to reflect the declining market value.

It works for the lender because they save time and end up losing much less money than going through the lengthy and costly foreclosure process… only to end up with your house and try to sell it themselves in a still declining real estate market.

Main Benefits of a Short Sale:

  1. Avoid Foreclosure and Salvage Your Credit - a short sale does not mess up your credit history nearly as much as a foreclosure. Often times you can repair your credit and be in position to buy again in a year or two.
  2. Feel Good You Didn’t “Just Walk Away” - you are doing the responsible thing by seeking to minimize the losses to your lender, instead of just bailing on the contract you signed.
  3. Settle Your Mortgage Debt And Owe Nothing More - as part of the negotiation process we strive to get you completely “off the hook” and settled without owning a penny more. Cut your losses and walk away the right way!

The best part… ITS FREE TO YOU!

Yes, the bank actually pays our commission. And unlike some agents we DO NOT charge you anything upfront and take all the risk.

That’s because…

Angel Lynn is The Top Short Sale Real Estate Agent in Sacramento!

Angel’s team closed over 60 transactions last year with almost 90% closing ratio!

Until recently most short sale specializing real estate agents have been lucky to close 30% of their short sales!

If you chose to work with us, you will be working with one of the top short sale teams in Sacramento.

Short Sales Are Getting Easier, But…

The banks are finally starting to work with us more. They are beginning to see the value in cutting their losses too. It’s really a win for all sides.

Still, a short sale is NOT your typical real estate transaction.

Short sales take a lot of (stressful) work. Nobody likes to lose money and it takes a skillful negotiator to make everybody happy.

Having a proven track record of closing short sales and pre-established lender relationships is key!

Many real estate agents will make big promises… watch out!

The Goal for My Short Sale Angel .com

We want to take our real estate service to a whole new level with a dedicated educational website and daily blog about short sales…

To give you the most accurate, honest, trustworthy, easy-to-understand information in making the best decision on cutting your losses, saving your credit, avoiding foreclosure and making sure you feel comfortable during the entire process!

Lets backup for a moment…

First, Lets Start With A Loan Modification!

Before you’re ready to short sale your house you may want to try to keep it.

Most people do.

You may be able to negotiate something with the bank to lower your payments and catchup if you’re behind.

Although still rare, some lenders may even reduce your mortgage balance down to match your declining property value (also known as a “cram down”.)

It may or may not work… depending on your situation, income, expenses, etc.

The government wants to help you too… or so they keep promising. You hear about all these “foreclosure prevention” programs on the news… almost every week, right?

The problem:

There is a lot of confusion in the market place.

We want to solve that with this site by bringing you the latest news and digesting it for you so you can actually understand what’s going on!

A Word of Caution:

There are many “sharks” and “vultures” preying on desperate home-owners ready to take your money and run… or charge you thousands of dollars for something you can do yourself.

We’re going to show you how to do your own loan modification

Or,

How to hire a trustworthy loan modification company to work on your behalf.

And again…

We Will NEVER Pressure You To Sell Your House Before You Are Fully Ready!

Want to keep your house?

Great!

Plan A: we’ll do everything in our power to help you keep your home with a loan workout or loan modification.

Then,

Plan B: once you’re ready, we’ll handle the short sale for you, and hold your hand through the entire process!

Angel’s slogan is “When Relationships Count Most”.

That’s what we truly believe around here!

Feel Free to ask Questions and Share!

Angel and the rest of us would love to hear from you.

That’s what the comment section is for below. Lets have a conversation!

Tuesday, March 10, 2009

My Short Sale Angel, The Re-Launch on Blogger!

Hey there, sorry for the sudden change.

We were going to go with a more complicated and costly setup for blogging: running Wordpress software on our own hosting account.

Self-hosted Wordpress setup is the ultimate for control and flexibility but customizing everything was taking way too long.

And then... my biggest annoyance happened: downtime!

HostGator promises 99.9% uptime. Well, being down for 30 minutes this morning just pretty much broke that promise. I'm only willing to give them one chance and they blew it. So, I'll be calling them for a refund and hopefully they will honor their 45-day money-back guarantee.

Let's hope Google's Blogger will not disappoint on their reliability.

While it will be a little bit more restrictive then running our own blogging software it should make up for it with performance and the price: FREE! Can't go wrong with that! (And it would be nice to never have to worry about your host.)

Yeah we can go with the free hosted Wordpress (wordpress.com)... but Blogger is much better with customization freedom -- the ability to fully modify the templates and stylesheet, and the biggest one, the ability to add Javascript! That's huge for us since we're looking to do more than just simple blogging.

Please be patient as we re-point the domain name and re-setup other features to work with Blogger.

We have a cool little video on its way:

"Top 5 Mistakes To Avoid When You're Overleveraged or Facing Foreclosure"

Stay tuned!