Saturday, March 21, 2009

First Marketing Campaign: Door Hangers

Last weekend we put out some door hangers in Angel's neighborhood in West Sacramento.

This was our first creative idea in promoting the new brand of "My Short Sale Angel" and our services.

Overleveraged?

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We like the door hangers

We think the message is bold yet carries a personal touch -- handwritten notes and a detachable business card at the bottom.

The problems (AKA opportunities to improve :-)

1. The door hangers took way too long to make with all the hand-writing and manual attaching of business card with glue dots (the stuff they use to attach those promo credit cards you get in the mail)

2. We put out about 250 of these but did not get much of a response. No calls, no emails, and barely any traffic to the blog.

And it has been a week.

We will think about it some more and perhaps draw out some conclusions, lessons and future changes... and maybe blog about it

Update April 7th: We just received our first call off the door hangers and they're listing with us. Yeah!

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