Fine-Tuning Our Focus, Branding and Search Engine Optimization (SEO)

I suggested to Angel that we should modify the blog title to:

Angel Lynn: My #1 Sacramento Short Sale Realtor & Foreclosure Specialist (or something similar)

Reasons:

#1. Better Focus On The Goal

The title puts forth our goal: to become the #1 Sacramento Short Sale Realtor - so we can help as many over-leveraged homeowners as possible.

What you focus on you become. The Secret!

#2. Better Branding and Search Engine Optimization (SEO)

The title is one of the most important factors in search engine optimization.

The old title was "My Short Sale Angel of Sacramento" with the keywords "Short Sale" and "Sacramento". That was good for a start and matched the domain. But the domain and title don't necessarily have to match exactly... just be close enough to make sense.

The position of keywords matters too. If I'm an overleveraged borrower in Sacramento looking into doing a short sale I might search for something like "Sacramento Short Sale Realtor". The new title will put "Sacramento" at the beginning to give it more weight.

Adding "Foreclosure" and "Specialist" are good secondary keywords that combine with the others to create a number of desired combinations.

Putting "Angel Lynn" at the beginning almost goes without saying.

We want Angel's name on everything to build a POWERFUL brand. Consistent branding is important to make sure it sticks. Anytime you think Short Sales, Angel Lynn should come to the top of your mind.

YES!